Tiny Bostock was a famous boxer in the 1930’s. He was a choir boy, trained by local priests to fight. After beating opponents, he would sing to Old Trafford crowds of 30,000 that he was 'The Goods'. He was Founder Dom Goldman’s grandfather. Tiny raised his family on a philosophy of doing things properly. Quality above all else. Hone your craft. Work hard. Train hard. Be The Goods.
Our clients. Our staff. Our work. You’re the Goods.
Launched in London in 2024, You’re the Goods is inspired by this philosophy. We're a new kind of agency, with a team made up of leaders from London’s best traditional agencies. A team who've won three Cannes Grand Prix and a D&AD Black Pencil. We’ve worked with some of the world's most iconic brands, like Nike, Apple, Google, Coca-Cola, Ford, Disney, VW, Audi and BBC.
You’re the Goods clients work directly with people from the top 10% of London’s best agencies, without paying for the other 90%. When necessary, we supplement our team with specialists in research, design, media, technology, and academia. Making a creative, strategic, full-production studio of specialist senior talent, focused on business solutions, brand stories and craft. Our objective is effectiveness, our strategy is creativity, quality, and craft.
We’ve collaborated with the world's most iconic brands - Nike, Apple, Google, Coca-Cola, BBC, Audi, Ford, VW, the Olympic Games, Mars, Sony, Johnnie Walker, and Lynx.
Our campaigns have won D&AD Black Pencils and Cannes Grand Prix, the most prestigious advertising awards in the world.But we’re more than an agency – we’ve launched startups, incubated new businesses, led R&D programs, managed accelerator programmes, conducted academic research, and provided board-level strategic advice for brands of all sizes and stages of growth.
The leadership team London / LA
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Dom has over 20 years of experience at leading agencies in London, San Francisco, Singapore and LA, starting as a Digital/Interactive creative, and becoming an integrated Creative Director.
During Dom’s tenure as Managing Partner, BBH London won Agency of the Year twice, Webbys Digital Agency of the Year, and IPA Agency of the Year for Effectiveness.
His objective is to create cultural impact for brands through creativity. He has been a judge and multiple winner at international award shows, and has won 46 Cannes Lions, including a Grand Prix.
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Rom has over 25 years of experience as Senior Producer at leading London agencies such as AMV BBDO, Anomaly, JWT, and Ogilvy. With experience across all sectors of business, she is a specialist in all forms of production, from large scale brand launches and activations, to targeted print and social.She has a wealth of experience, skills, knowledge and connections, and with a network of trusted production partners, she can pull off the miracle of the highest production values, even without a high budget.
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Darren has over 28 years of experience at agencies such as Tribal, adam&eveDDB and R/GA, spanning brand, communications, product and service, innovation and business strategy.
As Chief Strategy Officer at Tribal Worldwide, Darren helped run planning, data science, content and social departments, having previously been Publicis Head of Strategy and Executive Planning Director of R/GA. His work has won many awards, including a Cannes Grand Prix, a Webby’s Grand Prix, and a D&AD Black Pencil.
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Martin has over 26 years of experience as a Creative Director at AMV BBDO, Leo Burnett, and DDB, and has also been ECD of Ford of Europe, and Deputy ECD of AMV.He has won a Grand Prix at Cannes, Creative Circle, Kinsale and Epica, and multiple Golds at Cannes, British Arrows, Clios and Campaign Big, for work across Digital, Film, Social, Content, Print and Audio.
