Our debut works ranks #1 on AdAge

AdAge
December 9, 2024

We’re thrilled that our latest work for Papaya, the mobile game maker, has claimed the top spot on AdAge’s Most Popular list. In this bold, high-flying spot, we invited adults to do something unexpected—swing from a 165-foot crane high above the city. It’s a surreal, joyful escape into childhood nostalgia, reminding people that fun isn’t just for kids.

Our goal was simple: make people feel something real. The swing represents freedom, whimsy, and the thrill of play—everything Papaya stands for. By turning an ordinary urban setting into an extraordinary moment of delight, we showed that mobile games can unlock a little magic in everyday life.

We’re proud of how this campaign is resonating with audiences and grateful to see it connecting at the top of the charts.