Our Launch work for Papaya is making the news!

Best Ads
December 5, 2024

At You’re The Goods, we set out to make something unforgettable—and it worked. Our campaign for Papaya, the mobile game maker, took a bold creative leap, quite literally. In our spot, grown adults swing through the sky from a 165-foot crane, capturing a moment of pure, childlike freedom in the middle of an otherwise ordinary city.

The idea was simple but powerful: bring joy back into grown-up life and remind people what play feels like. With Papaya as the catalyst, we transformed a gritty urban scene into a whimsical playground, showing that even the daily grind can hold moments of magic when you tap into your imagination.

Landing at #1 on AdAge’s Most Popular list is proof that the message landed. We’re proud to see audiences embrace the ad’s spirit—and proud to keep making work that swings big.